Welcome back to Woodmere/Rosedale, Modell’s. Life is Sweet TV was there for the ribbon cutting of the new store as Modell’s fans lined up for the grand opening. The Modell’s team, including CEO and President of Modell’s Sporting Goods, Mitchell Modell, showed a lot of team spirit at the event. We caught up with Mr. Modell, and found out what it feels like to open the company’s 155th store! Gotta Go to Mo’s! Sweet.